good work, by good people, for good causes.

Mission-centered from a young age, our Founder Jessica Edris has a wealth of experience in the nonprofit and for-profit sectors as a strategic thinker who sees the forest and the trees and is driven to make good things better while helping others.  As a graduate of Moravian University and a long-time resident of the Lehigh Valley, Jessica has focused on mission-based organizations over her career as senior leadership in development, marketing, communications, strategic planning, and operational vitality.

She is highly sought after for leading complex collaborations. For the last eight years she has served as Event Director for the Lehigh Valley Wine Auction and Gala events, overseeing the successful fundraising collaboration of The Children's Home of Easton and the Northampton Genealogical and Historical Society.  Jessica is also the Executive Director of the Lehigh Valley Funders Network and leads the collaboration Lehigh Valley 250, a celebration of culture, arts, and history, that brings together community partners to mark the 250th anniversary of the founding of the United States. 

As a past recipient of the Emerging Leader Award from Moravian University, she has served her alma mater as Past President of the Moravian College Alumni Association and former member of the Alumni Board of Directors. She currently serves on the Board of Directors of Notre Dame High School, the Lehigh Valley Chamber of Commerce Nonprofit Business Council and Humanitarian Social Innovations.

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Andrew Block is a skilled professional with over 20 years of experience in government and community relations and all aspects of fundraising. Andrew is a lifelong resident of the Lehigh Valley. He graduated from the Pennsylvania State University with a B.A. in Political Science and a Liberal Arts Business minor and holds a Master of Public Administration degree from Kutztown University. 

He was honored as a recipient of the Association for Fundraising Professionals Rising Star Award. Andrew has vast experience in the government relations and development fields. He started his professional career in the political world, first as a research analyst in the Pennsylvania State Senate’s Policy Development and Research Office in Harrisburg. Andrew then returned to the Lehigh Valley where he worked for former Congressman Charlie Dent, both with the Pennsylvania State Senate and the US House of Representatives. 

Building upon his political and fundraising experiences, Andrew joined Good Shepherd Rehabilitation Network in Allentown, where he served in increasing roles of responsibility. Most recently, he was the Manager of Community Relations and Special Events, serving as the liaison for community relations by maintaining relationships with existing community partners and elected officials and by developing a strategy to discover and cultivate new community partnerships. Among his board service, he served a two-year term as board president of the Association of Fundraising Professionals (AFP)’s Eastern PA chapter and as board president of the Lehigh Valley Consortium of Professional Organizations (LVCPO). He is currently involved with the Greater Lehigh Valley Chamber of Commerce, the LVCPO, AFP, the Disability Friendly Community of the Lehigh Valley, Penn State Lehigh Valley, Temple Beth El and Jewish Family Service of the Lehigh Valley.

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Elaine Zelker is an award-winning entrepreneur, author, and professional headshot photographer with over a decade of experience in branding, business development, and visual storytelling. Elaine began her career as a registered nurse after earning her degree from Rutgers University. She later transitioned into entrepreneurship, combining her creative vision with her passion for empowering others to pursue their purpose.

Elaine co-owns Zekraft (home meal delivery/catering company), and is the driving force behind innovative initiatives like Yes, Chef! Behind the Apron, a fundraising event and photo gallery supporting local chefs and Second Harvest Food Bank. Known as an "ideator," Elaine thrives on thinking outside the box, crafting unique marketing strategies, and finding creative solutions that make a lasting impact.

As the author of Zero Limits: Breaking the Boundaries that Hold You Back, Elaine offers a practical roadmap to rediscover your purpose, overcome obstacles, and build a fulfilling, passion-driven life.

Elaine’s role as a consultant with The Good Collective allows her to leverage her extensive experience in branding and nonprofit development to support organizations in achieving sustainable growth. Her expertise in social media campaigns, strategic event planning, and community engagement drives measurable results for her clients. In addition, she serves on the Board of Trustees for the Leukemia & Lymphoma Society, further solidifying her commitment to philanthropy and giving back to her community.

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Diane Donaher, CFRE, is a dynamic leader with over three decades of experience in nonprofit management, marketing, fund development, and board relations. Her career spans diverse sectors, including human services, the arts, career and technical education, and community and economic development. Diane has successfully guided organizations through transformational growth, spearheading creative initiatives and fostering collaborative partnerships with businesses, government entities, and community stakeholders. Her expertise includes strengthening organizational operations, implementing donor stewardship programs and connecting organizations with resources to achieve lasting impact.

Diane has served in leadership roles at the SkillsUSA Council, IronPigs Charities, Civic Theatre of Allentown, and Cay Galgon Life House, among others. Throughout her career, she has led financial realignment efforts for multiple organizations to enhance their stability and capacity. She holds a Master of Science in Training and Organizational Development from St. Joseph’s University and a Bachelor of Arts in Human Services Administration from New Hampshire College. She also earned a Non-Profit Executive Certificate from Georgetown University and is a Certified Fundraising Executive (CFRE). 

An active community advocate, Diane has received recognition including the Athena Award from the Greater Lehigh Valley Chamber of Commerce, Take the Lead Award from the Girl Scouts of Eastern Pennsylvania and the Leadership by Example Award from SkillsUSA. She is a committed member of Rotary International, serving as District 7430 Governor for 2023-2024, is a Trustee of the Helen & R.K. Laros Foundation, has served on the board of Humanitarian Social Innovations and is a member of the Association of Fund Raising Professionals. Diane’s unwavering dedication to fostering vibrant communities and her ability to inspire and empower teams have solidified her reputation as a trusted leader in the nonprofit sector.

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 Amy is an award -winning photography director, editor and producer with over 10years of industry experience with a diverse range of editorial and advertorial clients including Runners’ World, Bicycling, Popular Mechanics, Forbes, Fortune, and AARP. Originally from Easton, Amy spent time in San Francisco where she produced art exhibitions and public programs for the Presidio Trust. 

Her career took her to New York City where she served as a photo editor at Fortune Magazine. Amy became the Photo Editor at Photo District News (PDN), the photo industry's award-winning title. and produced a 4-month exhibition at The Annenberg Space for Photography in Los Angeles showcasing images from more than 90 photographers. Amy co-founded CoEdit Collection, an art consulting service and online gallery, and developed educational programming for the creative community through Inspired Live and the Photoville festival.  

She is also the Founder of the non-profit, Friends of the Historic Easton Cemetery and leads programming and fundraisers in coordination with the Board of Directors. She has a passion for visual communications and storytelling, project management and production, and developing community engagement through well-executed special events and programs. Amy also loves her rescue dog, Pre, running, cycling, cooking and eating.  

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For nearly two decades, Cali has partnered with some of the world’s most iconic brands and forward-thinking organizations, including Ralph Lauren to impactful software startups like URLgenius. Whether advising on communications strategies, crafting bold storytelling frameworks, or building future-focused partnerships, she brings curiosity, kindness, and ingenuity to every aspect of her work.

Cali’s career is built on transforming complex challenges into strategic clarity and momentum. Her signature approach blends editorial-style communication and leadership positioning with inclusive, scalable frameworks that generate measurable results across sectors.

At the heart of all her work lies a belief in the power of storytelling to elevate brands, foster connection, and inspire purposeful action. By aligning bold ideas with mission-driven values, Cali helps organizations thrive in an ever-evolving environment while leaving a tangible impact on both business and community.

 Since relocating to the Easton area, Cali has deepened her commitment to purpose-driven work through active community involvement. She is a member of United Way of the Greater Lehigh Valley and Women’s United and volunteers at ProJeCt of Easton, where she has provided strategic guidance on branding, messaging, marketing, and announcement planning. 

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Brian is a child-centered educator and administrator with a passion for helping children reach their potential. As the lead consultant for educational institutions seeking curriculum design, instructional coaching, or faculty professional development, Brian taps into his wealth of education and experience. Brian graduated from Moravian University with a Bachelor of Arts in English. He continued his education and received a Masters degree in Elementary Education and Teaching and has 20+ years of instruction and training in Read to Lead, Wonders, Leader in Me, PILS Course 2, and trauma informed education. He is also a certified trainer in Therapeutic Aggression Control Techniques (TACT2), a trauma-sensitive staff training program in behavior management, crisis de-escalation, and physical intervention. 

He also earned a Master of Education in Administrative Leadership and has served as a middle school Principal in the Easton School District, Assistant Principal in the Allentown School District, and is now Principal at Liberty Bell Elementary School in Southern Lehigh School District. 

His commitment to serving children, his ability to understand unique development of children, curriculum development, and his passion for coaching teachers with instructional support are among his key strengths.   

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Jennifer Keeble has a passion for mission-oriented work and extensive experience as a nonprofit executive.

Jennifer serves as the Practice Manager for Good Collective. She leads and supports the organizational and efficiency efforts in client relationships.

Previously, Jennifer was the Development Manager for Upper Macungie Township Community Fund where she brought her experience in creating and deepening meaningful funder relationships. For seven years, Jennifer was the Founding Executive Director of Phantoms Charities, the charitable and educational nonprofit formed by the Lehigh Valley Phantoms professional hockey organization. 

Jennifer began her nonprofit career in 2011 at Communities In Schools of Eastern PA. Within a few short years, she gained promotions to become the Vice President of Operations where she provided guidance to school-based staff to support the area’s most vulnerable students by promoting caring relationships, a sense of belonging, health resources, and academic support. She enjoys writing and was proud to pen a book chapter in 2016.

Jennifer earned her Masters in Education in Counselor Education from Penn State and Bachelor of Science in Psychology with a minor in Sociology from Saint Joseph’s University. She is a certified school counselor and professional counselor.

Jennifer finds great joy in spending time with her husband and two boys. Her children have each survived unique medical journeys and her personal passion for serving medically fragile children has led her to volunteer roles within The Arc Alliance, American Heart Association, and Children’s Hospital of Philadelphia.

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 Robert Thear is an experienced professional with a wide array of knowledge in finance, accounting and taxation. He has spent over 25 years working with a wide range of clients in numerous industries, anywhere from a small business owner starting from the ground up to companies with annual sales in the billions. 

Robert has also assisted several non-profits in a variety of areas, whether it be accounting services, preparation of tax returns, or financial statement analysis. 

He graduated from Moravian College with a B.A. in Accounting and then obtained the certification of Certified Public Accountant (CPA). After spending over a decade working in finance and audit for several large Lehigh Valley companies, Robert decided to branch out on his own and start his own accounting firm, RCT & Associates LLC, in 2010. Robert's firm specializes in helping individuals and small business owners with tax, accounting and bookkeeping services. His background has enabled him to help small business improve their processes and helping to provide growth to those businesses. 

Away from the accounting world, being a small business owner has allowed Robert the opportunity to do something he has always wanted to do: coach running. Since 2012 he has been the head boys and girls cross-country at Freedom High School in Bethlehem. Robert has enjoyed instilling his love for running onto a new generation along with being both a teacher and mentor.

Carey has dedicated her career to nonprofit mission-driven organizations, serving the museum,  cultural, education, and social service sectors. Over the past twenty-five years, she has gained  expertise in all areas of nonprofit management including: communications, marketing, programming,  development fundraising and grant writing, education, outreach, strategic planning, and operational  and fiscal management. She has spent a decade in senior and executive director positions, most  recently at Northampton County Historical and Genealogical Society/Sigal Museum and Equilibrium, a therapeutic horsemanship nonprofit.  

Under her leadership, Sigal Museum was honored with an American Association for State and Local  History Award of Excellence and an NAACP Image Award for work in partnership with NAACP  Easton Branch #2260. She is past Chair of the Lehigh Valley Passport to History Partnership, and served on the Lehigh Valley Engaged Humanities Consortium Steering Committee, the Easton Tourism Partnership, Lehigh Valley Wine Auction & Gala Committee, Seven Generations Charter School Founding Member Group, and Amercia250 PA - Lehigh Valley organizing chapter. Carey has extensive experience collaborating with academic and K-12 educational institutions, as well as cultural organizations, tourism and economic development entities, and community groups.  She enjoys helping nonprofits connect, innovate, and thrive.