good work, by good people, for good causes.

Managing Member/Founder

Mission-centered from a young age, our Founder Jessica Edris has three decades of experience in the nonprofit and for-profit sectors as a strategic thinker who is driven to make good things better while helping others.  As a graduate of Moravian University and a long-time resident of the Lehigh Valley, Jessica has focused on mission-based organizations over her career as senior leadership in development, marketing, communications, strategic planning, and operational vitality.  

She is highly sought after for leading complex collaborations. For the last eight years she has served as Event Director for the Lehigh Valley Wine Auction and Gala events, overseeing the successful fundraising collaboration of The Children's Home of Easton and the Northampton Genealogical and Historical Society.  Jessica is also the Executive Director of the Lehigh Valley Funders Network and leads the collaboration Lehigh Valley 250, a celebration of culture, arts, and history, that brings together community partners to mark the 250th anniversary of the founding of the United States. 

As a past recipient of the Emerging Leader Award from Moravian University, she has served her alma mater as Past President of the Moravian College Alumni Association and former member of the Alumni Board of Directors. She currently serves on the Board of Directors of Notre Dame High School, the Lehigh Valley Chamber of Commerce Nonprofit Business Council and Humanitarian Social Innovations.

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Senior Consultant, Advancement Consulting

MaryEllen Dickey, CFRE, is a seasoned nonprofit executive with over three decades of leadership experience. As the President of Philanthropic Solutions, LLC, she offers strategic guidance to mission-driven organizations, enhancing their operations, fundraising efforts, and overall effectiveness. Her expertise spans various sectors, including higher education, healthcare, human services, senior living, and science education.

Notably, MaryEllen recently led the successful $75.6 million capital campaign for the Da Vinci Science Center in Allentown, Pennsylvania. This initiative not only funded a new facility but also established a revenue model to support future growth and innovation. In recognition of her impactful work, she was honored as a 2025 Take the Lead Lehigh Valley honoree by the Girl Scouts of Eastern Pennsylvania.

Her previous roles include senior leadership positions at Lafayette College, Lehigh University, Good Shepherd Rehabilitation Hospital, and Diakon, where she focused on improving financial sustainability across multi-state operations. Before transitioning to the nonprofit sector, MaryEllen spent 15 years in finance, providing asset management and charitable planning services to high-net-worth individuals and families at institutions such as Pittsburgh National Bank, Pennsylvania Trust, and Fulton Financial Advisors.

MaryEllen's commitment to measurable impact and community engagement continues to drive her efforts in strengthening organizations and fostering partnerships that enhance their missions.

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Consultant, Practice Manager

Jennifer Keeble has a passion for mission-oriented work and extensive experience as a nonprofit executive.

Jennifer serves as the Practice Manager for Good Collective. She leads and supports the organizational and efficiency efforts in client relationships.

Previously, Jennifer was the Development Manager for Upper Macungie Township Community Fund where she brought her experience in creating and deepening meaningful funder relationships. For seven years, Jennifer was the Founding Executive Director of Phantoms Charities, the charitable and educational nonprofit formed by the Lehigh Valley Phantoms professional hockey organization. 

Jennifer began her nonprofit career in 2011 at Communities In Schools of Eastern PA. Within a few short years, she gained promotions to become the Vice President of Operations where she provided guidance to school-based staff to support the area’s most vulnerable students by promoting caring relationships, a sense of belonging, health resources, and academic support. She enjoys writing and was proud to pen a book chapter in 2016.

Jennifer earned her Masters in Education in Counselor Education from Penn State and Bachelor of Science in Psychology with a minor in Sociology from Saint Joseph’s University. She is a certified school counselor and professional counselor.

Jennifer finds great joy in spending time with her husband and two boys. Her children have each survived unique medical journeys and her personal passion for serving medically fragile children has led her to volunteer roles within The Arc Alliance, American Heart Association, and Children’s Hospital of Philadelphia.

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Creative Consultant, Branding and Visual Communications

Amy Wolff is an award-winning photography director, art director and producer with over two decades of experience shaping visual storytelling for leading editorial and commercial brands, as well as nonprofit organizations, including ESPN, AARP, Runner’s World, Popular Mechanics, Fortune, Fast Company, Marriott International, Lafayette College, and the Sigal Museum/NCHGS. Her expertise spans concept development and creative production for photo and video shoots, along with print, digital, exhibitions, and live events.

Originally from Easton, PA, Amy began her career in San Francisco producing art exhibitions and public programs for a national park. In New York City, she served as a photography director in publishing, including key roles at Fortune and Photo District News. She co-founded CoEdit Collection, an art consulting service and online gallery, and has produced educational and community programming through Inspired Live and the Photoville festival in Brooklyn, NY. Amy is also the founder of the nonprofit Friends of the Historic Easton Cemetery, where she leads programming and fundraising initiatives in collaboration with the Board of Directors. 

With a passion for visual communication, art direction, production, and community engagement, she thrives at bringing creative visions to life—from concept through completion—while fostering meaningful connections between audiences and the stories they experience.

View Amy's Work.

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Senior Consultant, Fund Development and Government Relations

Andrew Block is a skilled professional with over 20 years of experience in government and community relations and all aspects of fundraising. Andrew is a lifelong resident of the Lehigh Valley. He graduated from the Pennsylvania State University with a B.A. in Political Science and a Liberal Arts Business minor and holds a Master of Public Administration degree from Kutztown University. 

He was honored as a recipient of the Association for Fundraising Professionals Rising Star Award. Andrew has vast experience in the government relations and development fields. He started his professional career in the political world, first as a research analyst in the Pennsylvania State Senate’s Policy Development and Research Office in Harrisburg. Andrew then returned to the Lehigh Valley where he worked for former Congressman Charlie Dent, both with the Pennsylvania State Senate and the US House of Representatives. 

Building upon his political and fundraising experiences, Andrew joined Good Shepherd Rehabilitation Network in Allentown, where he served in increasing roles of responsibility. Most recently, he was the Manager of Community Relations and Special Events, serving as the liaison for community relations by maintaining relationships with existing community partners and elected officials and by developing a strategy to discover and cultivate new community partnerships. Among his board service, he served a two-year term as board president of the Association of Fundraising Professionals (AFP)’s Eastern PA chapter and as board president of the Lehigh Valley Consortium of Professional Organizations (LVCPO). He is currently involved with the Greater Lehigh Valley Chamber of Commerce, the LVCPO, AFP, the Disability Friendly Community of the Lehigh Valley, Penn State Lehigh Valley, Temple Beth El and Jewish Family Service of the Lehigh Valley.

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Consultant, Strategic Coaching and Grant-Writing

Diane Donaher, CFRE, is a dynamic leader with over three decades of experience in nonprofit management, marketing, fund development, and board relations. Her career spans diverse sectors, including human services, the arts, career and technical education, and community and economic development. Diane has successfully guided organizations through transformational growth, spearheading creative initiatives and fostering collaborative partnerships with businesses, government entities, and community stakeholders. Her expertise includes strengthening organizational operations, implementing donor stewardship programs and connecting organizations with resources to achieve lasting impact.

Diane has served in leadership roles at the SkillsUSA Council, IronPigs Charities, Civic Theatre of Allentown, and Cay Galgon Life House, among others. Throughout her career, she has led financial realignment efforts for multiple organizations to enhance their stability and capacity. She holds a Master of Science in Training and Organizational Development from St. Joseph’s University and a Bachelor of Arts in Human Services Administration from New Hampshire College. She also earned a Non-Profit Executive Certificate from Georgetown University and is a Certified Fundraising Executive (CFRE). 

An active community advocate, Diane has received recognition including the Athena Award from the Greater Lehigh Valley Chamber of Commerce, Take the Lead Award from the Girl Scouts of Eastern Pennsylvania and the Leadership by Example Award from SkillsUSA. She is a committed member of Rotary International, serving as District 7430 Governor for 2023-2024, is a Trustee of the Helen & R.K. Laros Foundation, has served on the board of Humanitarian Social Innovations and is a member of the Association of Fund Raising Professionals. Diane’s unwavering dedication to fostering vibrant communities and her ability to inspire and empower teams have solidified her reputation as a trusted leader in the nonprofit sector.

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Creative Consultant, Branding and Special Events

Elaine Zelker is an award-winning entrepreneur, author, and professional headshot photographer with over a decade of experience in branding, business development, and visual storytelling. Elaine began her career as a registered nurse after earning her degree from Rutgers University. She later transitioned into entrepreneurship, combining her creative vision with her passion for empowering others to pursue their purpose.

Elaine co-owns Zekraft (home meal delivery/catering company), and is the driving force behind innovative initiatives like Yes, Chef! Behind the Apron, a fundraising event and photo gallery supporting local chefs and Second Harvest Food Bank. Known as an "ideator," Elaine thrives on thinking outside the box, crafting unique marketing strategies, and finding creative solutions that make a lasting impact.

As the author of Zero Limits: Breaking the Boundaries that Hold You Back, Elaine offers a practical roadmap to rediscover your purpose, overcome obstacles, and build a fulfilling, passion-driven life.

Elaine’s role as a consultant with The Good Collective allows her to leverage her extensive experience in branding and nonprofit development to support organizations in achieving sustainable growth. Her expertise in social media campaigns, strategic event planning, and community engagement drives measurable results for her clients. In addition, she serves on the Board of Trustees for the Leukemia & Lymphoma Society, further solidifying her commitment to philanthropy and giving back to her community.

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Consultant, Business and Finance Operations

Robert Thear is an experienced professional with a wide array of knowledge in finance, accounting and taxation. He has spent over 25 years working with a wide range of clients in numerous industries, anywhere from a small business owner starting from the ground up to companies with annual sales in the billions. 

Robert has also assisted several non-profits in a variety of areas, whether it be accounting services, preparation of tax returns, or financial statement analysis. 

He graduated from Moravian College with a B.A. in Accounting and then obtained the certification of Certified Public Accountant (CPA). After spending over a decade working in finance and audit for several large Lehigh Valley companies, Robert decided to branch out on his own and start his own accounting firm, RCT & Associates LLC, in 2010. Robert's firm specializes in helping individuals and small business owners with tax, accounting and bookkeeping services. His background has enabled him to help small business improve their processes and helping to provide growth to those businesses. 

Away from the accounting world, being a small business owner has allowed Robert the opportunity to do something he has always wanted to do: coach running. Since 2012 he has been the head boys and girls cross-country at Freedom High School in Bethlehem. Robert has enjoyed instilling his love for running onto a new generation along with being both a teacher and mentor.

Consultant, Media & Public Relations

For nearly two decades, Cali has partnered with some of the world’s most iconic brands and forward-thinking organizations, including Ralph Lauren to impactful software startups like URLgenius. Whether advising on communications strategies, crafting bold storytelling frameworks, or building future-focused partnerships, she brings curiosity, kindness, and ingenuity to every aspect of her work.

Cali’s career is built on transforming complex challenges into strategic clarity and momentum. Her signature approach blends editorial-style communication and leadership positioning with inclusive, scalable frameworks that generate measurable results across sectors.

At the heart of all her work lies a belief in the power of storytelling to elevate brands, foster connection, and inspire purposeful action. By aligning bold ideas with mission-driven values, Cali helps organizations thrive in an ever-evolving environment while leaving a tangible impact on both business and community.

 Since relocating to the Easton area, Cali has deepened her commitment to purpose-driven work through active community involvement. She is a member of United Way of the Greater Lehigh Valley and Women’s United and volunteers at ProJeCt of Easton, where she has provided strategic guidance on branding, messaging, marketing, and announcement planning. 

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Consultant, Advancement and Capacity Building

Jessica R. Aviva, Ph.D. is an accomplished nonprofit strategist, educator, and advocate whose career spans more than two decades in community development, leadership education, and organizational capacity building. Her work bridges academic insight and practical experience, empowering mission-driven organizations to grow their impact through thoughtful strategy, inclusive leadership, and data-informed decision-making.

Jessica has served in a variety of executive and consulting roles, guiding organizations in areas such as program design, strategic planning, fundraising, and equity-centered leadership. She brings deep expertise in advancing organizational health and culture—helping teams align purpose, 

performance, and community outcomes.

A skilled facilitator and educator, Jessica has earned a bachelor’s degree in marketing and management, a Master of Arts degree in sociology, a Master of Science in nonprofit management and a doctorate in organizational leadership and has taught and published extensively on topics including women’s leadership, community engagement, and nonprofit management. She channels her passion for social impact and organizational excellence to help clients design programs and partnerships that are both effective and heart centered.

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Consultant, Educational Leadership and Curriculum Development

Brian is a child-centered educator and administrator with a passion for helping children reach their potential. As the lead consultant for educational institutions seeking curriculum design, instructional coaching, or faculty professional development, Brian taps into his wealth of education and experience. Brian graduated from Moravian University with a Bachelor of Arts in English. He continued his education and received a Masters degree in Elementary Education and Teaching and has 20+ years of instruction and training in Read to Lead, Wonders, Leader in Me, PILS Course 2, and trauma informed education. He is also a certified trainer in Therapeutic Aggression Control Techniques (TACT2), a trauma-sensitive staff training program in behavior management, crisis de-escalation, and physical intervention. 

He also earned a Master of Education in Administrative Leadership and has served as a middle school Principal in the Easton School District, Assistant Principal in the Allentown School District, and is now Principal at Liberty Bell Elementary School in Southern Lehigh School District. 

His commitment to serving children, his ability to understand unique development of children, curriculum development, and his passion for coaching teachers with instructional support are among his key strengths.   

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